Cyprus Summit

Influencer outreach Influencer outreach is now an ingredient of digital marketing in the modern market. It was emphasized as one of the major methods of gaining brand recognition and increasing engagement and achieving quantifiable outcomes at the Cyprus Digital Marketing Summit. The representatives of the agencies, startups, and international brands joined the event to acquire […]

Growth strategy Growth is the goal. The problem is how it can be achieved. During the Cyprus Digital Marketing Summit, the professionals stressed that sustainable growth needs the systematic approach. Sporadic strategies have short-term outcomes. An explicit Growth strategy system is performance-oriented and results-oriented. This paper discusses the frameworks that were exchanged during the summit […]

Engagement metrics The full story is now being told by clicks. One of the messages was clear in the Cyprus Digital Marketing Summit. A true increase will be based on the knowledge of behavior and not merely on traffic. Speakers emphasized the use of Engagement metrics as the surest method of evaluating content, campaigns and […]

Email campaigns Email campaigns is one of the best sources of digital channels. They are controllable, directly accessible and quantifiable. Although trends vary in different platforms, email still presents excellent payoffs as long as it is done appropriately. Cyprus Digital Marketing Summit had industry figures offering insightful lessons using real performance statistics. These were sessions […]

E-commerce growth E-commerce growth has now become a priority of the businesses in the current digital-first world. Cyprus Digital Marketing Summit also outlined some of the practical approaches that enable brands to grow their online sales, enhance customer experiences, and retain more customers. The participants were also marketers, agency owners and executives of businesses who […]

Digital strategy There is a difference between growth and noise on the current online environment that is determined by a robust plan. During the Cyprus Digital Marketing Summit, the theme of possible ways of creating a Digital strategy that functions in real markets, not on a slide, was discussed. The meetings were focused on clarity, […]

Digital marketing Digital marketing keeps changing. What was good two years ago is already outdated today. Platforms shift. Algorithms update. The behavior of the audience changes quicker than ever. Events providing insight in real sense are more important than glittering promises in this environment. The Cyprus Digital marketing Summit is special since it involves the […]

Data driven decisions In contemporary marketing, opinions are no longer a decisive factor. Results do. Growing brands always count on Data driven decisions to make every move. Whether it is ad spend to content planning, data eliminates guesswork and puts it into perspective. During the Cyprus Digital Marketing Summit, the leading representatives of the industry […]

Data analysis The Cyprus Digital Marketing Summit was aimed at practical skills that can be implemented immediately by the marketer. One area was well attended in the sessions. That area was Data analysis. Speakers emphasized that in the digital marketing, it is no longer good to speculate. Making decisions should be based on figures, trends […]

Customer retention Cyprus Digital Marketing Summit was an event that united marketers, founders and growth leaders who are concerned with long term success. The most important theme was present in most of the sessions. That topic was Customer retention. There was agreement by the speakers that there is only half the job of getting traffic. […]