Technology

Click through rate The Cyprus Digital Marketing Summit unveiled lessons regarding practical aspects beyond surface level tactics. There was one metric that was given particular consideration during the SEO session, paid media and content session. That metric was Click through rate. It was unanimously accepted that traffic is not a growth driver. engagement. Click through […]

Campaign management Campaign management is also one of the most significant digital marketing skills. Tools change. Platforms evolve. However, the necessity of the clarity of planning and intelligent implementation remains the same. During the Cyprus Digital Marketing Summit, professionals in the industry talked using real-life experiences in the form of practical insights. These sessions were […]

Business scalability The success in the long-term is scalability. Designed to grow rapidly, however, and on an ever-larger scale, the experts at the Cyprus Digital Marketing Summit emphasized the roles of Business scalability as the establishment of systems, processes, and strategies to enable a business to grow in an efficient manner. Unplanned expansion usually forms […]

Brand positioning The Cyprus Digital Marketing Summit led to the gathering of marketers who do not think in short-term victories. It seemed there was one issue that was being discussed in interviews, discussions, and seminars. That topic was Brand positioning. The speakers clarified that little is said and nothing works without the definite position in […]

Brand loyalty Growth brings attention. Loyalty brings stability. The speakers at the Cyprus Digital Marketing Summit clarified that Brand loyalty is the better way to achieve long-term success when compared to reach. Brands can buy traffic. They cannot buy trust. The lessons were dedicated to the practical methods on how to gain loyalty and experience, […]

Brand awareness Brand awareness is at the center of long-run business expansion. It is without it that even the best products can hardly scale. The current digital environment is very saturated; therefore, it takes time before brands capture the attention, trust and recognition. The Cyprus Digital Marketing Summit has developed to be a formidable engine […]

Behavioral data Behavioral data informs regarding how customers are dealing with your brand. During Cyprus Digital Marketing Summit, the participants emphasized that gathering information is just the tip of the iceberg. Envisioning and applying Behavioral data to strategy is true value. The summit placed an emphasis on practical ways to analyze, segment, and leverage Behavioral […]

Audience targeting Audience targeting is the heart of the modern digital marketing. Each click, view and conversion relies upon how good or bad the brands will know who they are addressing to. The leaders of the industry gave practical techniques during the Cyprus Digital marketing summit, which is not related to the basic demographics. These […]

Affiliate marketing Affiliate marketing has become an effective option especially to business ventures that aim to increase scope and increase profitability. The issue was highly discussed in the Cyprus Digital Marketing Summit since it is a mixture of strategy, performance, and collaboration. Agency, brand and startup pros came to be taught practical methods and get […]

A/B testing Cyprus Digital Marketing Summit is associated with learning in practice. It is also concerned with what methods work. One issue was given a heavy coverage this year. That topic was A/B testing. Speakers were giving live examples, recent experiments and transparent lessons. They did not talk in theory. They demonstrated what they experimented, […]