Technology

Data analysis The Cyprus Digital Marketing Summit was aimed at practical skills that can be implemented immediately by the marketer. One area was well attended in the sessions. That area was Data analysis. Speakers emphasized that in the digital marketing, it is no longer good to speculate. Making decisions should be based on figures, trends […]

Customer retention Cyprus Digital Marketing Summit was an event that united marketers, founders and growth leaders who are concerned with long term success. The most important theme was present in most of the sessions. That topic was Customer retention. There was agreement by the speakers that there is only half the job of getting traffic. […]

Customer journey It is no longer a matter of choice when understanding how people change their awareness into a loyalty. Modern marketers have it as one of their skills. During the Cyprus Digital Marketing Summit, a number of seminars were devoted to mapping the Customer journey clearly and purposely. The speakers related practical experience of […]

Customer engagement Customer engagement has proved to be one of the most robust indicators of the brand strength. Clicks are important yet it is more important to be connected. With brand loyalty, trust, and growth, in an overpopulated digital environment, brands gain real engagement. During the Cyprus Digital Marketing Summit, the industry leaders provided practice […]

Customer acquisition Customer acquisition is the blood of growth. The gurus at the Cyprus Digital Marketing Summit stressed that strategy, data, and experimentation are needed in order to succeed with Customer acquisition. Random inspections are likely to produce tip-offs, however, reliable results are by familiar methods. This article discusses the most important Customer acquisition techniques […]

Conversion tracking Measures of success are conversions. In the Cyprus Digital Marketing Summit, marketers reiterated the fact that in the absence of the right, marketing is an act of guessing. The sessions were based on specific, practical practices in order to derive outcomes. Presenters provided their personal experience of working on the actual campaigns in […]

Conversion rate Conversion rate lay in the center of digital success. Traffic in itself does not expand a business. Action does. During the Cyprus Digital Marketing Summit, marketers and consultants, and growth leaders had useful insights on how to convert interest to results. These meetings were about actual improvements and not the superficial fixes. The […]

Content strategy The content influences the perceptions of brands that are perceived, trusted, and recalled. However, lots of teams have the problem that they cannot transform ideas into impact. Cyprus Digital Marketing Summit fills this gap by concentrating on what is really working these days. It unites the practitioners that strategize, experiment, and refreeze Content […]

Content optimization The content is the core of online development. However, it is not half as work to make content. It is in making it perform that real results are seen. During the Cyprus Digital Marketing Summit, the agenda revolved around evidence-based Content optimization (tactics) that contribute to keeping the brands visible, useful, and trusted. […]

Competitive analysis The Cyprus Digital Marketing Summit presented numerous lessons that can be applied by modern marketers. One issue was distinguished due to its direct effect on growth and strategy. That topic was Competitive analysis. According to the speakers, products are no longer the basis of competition among brands. They are competing on the basis […]