Technology

Traffic growth Cyprus Digital Marketing Summit was devoted to the accomplishment of one objective which is important to all digital professionals. Sustainable Traffic growth. Throughout key notes and workshops speakers concurred that growth is not about spike growth nowadays. It concerns qualified, consistent traffic which converts and remains. This paper provides the most viable Traffic […]

Social media marketing Social media marketing is continuously evolving at a fast rate. Platforms evolve. Audiences shift. It is more difficult to attract attention. During the Cyprus Digital Marketing Summit, the leaders of the industry gathered to discuss what is in fact working at the present moment. Things have remained practical and straightforward. Strategies / […]

Search engine optimization Search engine optimization still influences the development of brands online. There is no longer a question of tricks or shortcuts. It is concerning trust, clarity and consistent value. At the Cyprus Digital Marketing Summit, agency heads, in-house marketers and SEO professionals discussed lessons learned that were based on practice. These were not […]

ROI measurement The leaders of marketing pose a question more often. What was the pay-off of this effort? This question determined some of the most powerful sessions at the Cyprus Digital Marketing Summit. The speakers were interested in understandable and sensible ROI measurement methods to enable teams to demonstrate value beyond doubt. These discussions had […]

Sales funnel A properly organized Sales funnel is important in transforming prospects into finding loyal customers. During the Cyprus Digital Marketing Summit, speakers emphasized viable mechanisms of constructing high-converting Sales funnels that generate engagement, spurs and revenue. Agencies, startup, and established brands professionals were present to acquire practical information on funnel design, optimization, and measurement. […]

Revenue optimization Increasing income is one of the concerns of any business. During the Cyprus Digital Marketing Summit, professional experts highlighted the fact that Revenue optimization is more of efficiency, targeting, pricing, and customer experience advances rather than sales improvisation. Ad-hoc strategies can bring about short term profits, but long term growth can only be […]

Performance tracking The decisions made through digital marketing can only be as good as the data. During the Cyprus Digital Marketing Summit, the speakers repeated one point in talks. What you cannot measure, you can never improve. Meeting where the emphasis was made on Performance tracking tools, which allow marketers to know what is being […]

Pay per click The Cyprus Digital Marketing Summit attracted marketers, founders, and growth experts of the region. There was one subject that was predominant in most of the sessions. That topic was Pay per click. Those who have toured speakers presented actual campaign tales, new information, and lessons acquired during defeats and great results. The […]