Rozina Kashi

Hi I am Rozina, an experienced paid media/demand generation expert.

I have worked with 30+ B2B organisations (including SaaS in-house & Agencies!). Since the creation of AI, I have become obsessed with helping tech businesses scale their marketing while using half the resources they previously needed. 2025 will be the year of efficient resource allocation thanks to AI.

By using tools such as Clay, Apollo.io alongside other great sales tools we can power your account-based advertising strategies and support market peneration for your in/outbound sales teams.

Effective demand generation is all about who you are targeting and how you are addressing them.

My secret to success?

Hyper-focused audience targeting and personalised messaging.

I Identify the user personas and once I have an understanding of how they act, think, what they are scared of? What motivates them? Or what makes then laugh? Then I can craft landing pages and ad copy that converts clicks into pipeline.

Often in B2B we forget that CEO’s, managers and founders are people too. People with emotions and feelings that drive their actions and reactions. Consumer psychology is at the centre of my strategy, by empathising with the target audience I am able to craft campaigns that compel immediate action.

Let’s scale your demand generation marketing strategy with AI powered tools to reduce costs, increase efficiency, drive automation and ultimate increase revenue.