Spyros Darzentas

In a world where everyone is trying to be louder just to attract the attention of potential clients, Spyros believes the real difference between brands comes from being unapologetically yourself. 

Spyros believes that selling is easy. 

You can sell for your brand, without overpromising or psychologically exploiting the insecurities of others, and not following silly trends. 

Spyros has devoted his life to inspire people to make money by doing what they believe and love. 

His approach involves taking specific steps to build your brand by presenting yourself in a way that your ideal customer prefers to buy from you, rather than from other brands that sell the same product (even if they sell it for a lower price than you). 

Spyros doesn’t romanticize the struggle. He speaks openly about the messy, unglamorous parts of the journey: rejection, sacrifice, and the discipline of saying no to easy wins. 

For him, marketing isn’t about chasing vanity metrics or dressing up the truth; it’s about building businesses that actually matter and proving that you can make money your own way.

Spyros’ journey in the world of marketing began in an unconventional way. He dropped out of University in his last year to prove that you can accomplish anything. In his 23 years, he moved to Belgium without money, connections, or resources to start a marketing career. Sold lighters on the streets, lived in a loft with mice, and ate rice for weeks until having an income. He attended the Elium Academy Growth Hacking Bootcamp, where instructors from Meta, Google, and Adobe shared their knowledge with people around the globe, and finally, he got hired by a startup. He moved to Italy 1 year later in a Digital Marketing Position, but something needed to be added… That’s how he started PPC projects with his supervisor, Jacopo, and handled the first hundreds of thousands of euros in ad spend on PPC campaigns. He rejected a dream job in Switzerland, turned down a CEO position on a blockchain app in Milan, and finally, at 24, started freelancing in Performance Marketing. Abandoned by friends and family, with no night outs, no holidays, and no personal expenses, after a year, he started his 1st business in Cyprus. After 6 successful years of performance at his marketing agency “Digital Hounds,” Spyros is a Conversion Marketing Consultant and Performance Marketing Instructor for in-house teams & freelancers. Spyros spreads the vision that you can make money the way you want. 

Spyros believes that you can achieve anything and be who you want to be in your life. 

There is no failure, because whatever happens,  no one can stop you. The future belongs to you and your actions alone, which can lead you to what you consider “success.”